JOURNAL

Czarface - Meet the Antihero
Czarface - Meet the Antihero
HAVE YOU EVER WONDERED WHAT KIND OF SOCKS A SUPERHERO WEARS? Read more...
New York.
New York.
A trip to the Big A Read more...
Water
Water
To demonstrate the impact of a “basic” item like socks I went to a couple retail stores here in Seattle to give an example of how our water math on socks adds... Read more...
In the Press
In the Press
Seasonal Press Round-Up. Read more...
ComplexCon 2018
ComplexCon 2018
We attended with a simple question.  Is Sustainability even a topic in this world?  The short answer is, No.  But, there is much more to the story. Read more...
The Emerald Sea Protection Society - Words & Image by Shayd Johnson
The Emerald Sea Protection Society - Words & Image by Shayd Johnson
Our good friend Shayd Johnson has been busy over the past few months. His last project really stood out to us, and think you'd love to hear about it.  Read more...
The Underswell with our co-founder Dustin Winegardner
The Underswell with our co-founder Dustin Winegardner
A couple weeks back I was invited to do an interview with Derek Sabori on his podcast The Underswell. Read more...
Camp Nice - NY
Camp Nice - NY
Camp Nice '18 Read more...
Outpost Trade, Navarro
Outpost Trade, Navarro
We're fresh back from Outpost Trade Navarro, which was held down in Mendocino County, CA and oh boy did we have a good ol' time.  Read more...
Available at Woosah!
Available at Woosah!
We are proud to now be available in Grand Rapids, Michigan! At Woosah Outfitters. Read more...
Unfuck The World - Can't Blame The Youth
Unfuck The World - Can't Blame The Youth
Earlier this year we became aware of a project here in Seattle that had a similar mindset, with a direct message. A new brand, Can’t Blame The Youth (C.B.T.Y.), was launching and... Read more...
Why isn't everybody doing this?
Why isn't everybody doing this?
It's a question we get asked surprisingly often. Which makes sense. It seems like a no-brainer right? Do we want to save 150 liters of water on a pair of... Read more...